Anyone who ever despairs over why we do the crazy things we don't want to do, but not the things we really do want to do may eventually

I mean, they do, right? That's what all the marketing gurus say. So it must be true. How could they keep saying it for 10 years if it

As someone who lived most of his life in a previous century, I was having a hard time adjusting to random lockdowns and restrictions. I've always defined myself

Like many people, I'm watching what's happening to the world and looking at the effect it's having on business. And it's physically painful to me that more people

You can have a good online business without having squillions of YouTube views and subscribers. Surprising numbers of people do.  All you need is a good funnel. So if

In the world of business, the gold standard is instant. Instant money, fame, prestige and other ego-massaging, time-based delights. But there's another kind of instant result that can launch

If you're creating your own videos, especially for the first time, you suddenly encounter a world of technology that can overwhelm your ability to keep it all straight. It's

In Part 1 of this series we looked at how your best script ideas originate and take shape. In this video, we'll go deep into structure and employ a

If creating the most authentic and fluent version of yourself on video could be reduced to a formula, it could easily start with your script. When you communicate your