The Hardest Thing to Sell With Video

Sometimes the things we think have the lowest threshold of resistance turn out to have the highest. Is it easier to convince someone to test drive that new Tesla than


Meet Your Video DNA

After helping business owners get moving with video for over 10 years, it's become clear that one-size-fits-all solutions simply do not work. And by "work", I mean they

The Truth About Impact in Video

When you're trying to use video to make good things happen in business, you run into a massive problem right away. It's massive only because you can't see it. Your

Updates Galore…

Hope you’re having a pleasant summer.  I’ve put Baby Blue in for some paint she didn’t really need right now, just to keep from flying too much. I want

Rules for Entrepreneurs

I don’t know many entrepreneurs who boast about being rule-followers. And yet many of us still seem to hold onto a few soul-sucking ideas about “success”. By the way,

So What’s Your Story?

When you meet a "friendly" in a bar, one of the first opening lines you might hear is the one above. There's a good reason for that. They want