Last week we looked at the map of the entire value demonstration pyramid. This week we look at the base of the pyramid itself: technology. In the last several

Who broke selling? It seems to me that the selling paradigm is broken. I think it has been since before I came of age. And the whole broken template

There's a built-in psychological trap on YouTube that gets sprung on most people as soon as they publish their video. "Will this get a bunch of views?" There

There’s no denying the world is hurting like never before. Of course this all tends to get thrown into high relief at the holidays. So you couldn't blame

Here's the first masterclass. We took 3 videos by 3 courageous women who were just starting to make videos for social media. Each was a sort of ad,

It's not surprising to see where today's mad rush to conform is coming from. It's fear, plain and simple. In fact, never in my life do I remember

In video we often forget about how important audio actually is. When we’re made aware of it, it’s a relief to get it right. But for a couple of

One person might be an outlier. Two are an oddity, but three signify a trend, and four herald a new standard. "What are you talking about, Steve?" Only the possibility

"Profits on Autopilot!" scream the headlines. Every other day it seems we hear how we can do less and earn more. Well, they have the right idea. You can