Is this a real choice? If you’re being worn out by the feeling that your only choice is between marketing the way you want to and lose sales, or

Video 4 of 4 in the Small Room Green Screen Series Here's the final video in my series on making really, really, really nice green screen videos in small

People love buying stuff. We love the anticipation, the sense of discovery, and the hope of progress that goes along with it. Or maybe that's just me.. But I

If you've become disillusioned with your marketing strategy and tools lately, you aren't alone. I've been speaking with a growing number of experts who are plainly sick and

I think more service providers, coaches and consultants would reach out with video more often if they knew it wouldn't take a whole week to make one video.

If there is any sacred cow related to being on video, it’s “be yourself”. That’s exactly why it deserves a little more scrutiny.  After all, it's the very foundation

Where's Your Attention in the Moment on Camera? Never write a script! That’s what the gurus say. Is that good advice? Maybe. Maybe not. Either way it would be nice

I think we're a little more focused on content strategy and a little less on content worthy of a strategy. Here's the surest way to restore balance and

Branding is important and sales are equally important. Obviously. What is less obvious is that one doesn't lead to the other for most consultants and service providers. But there does