How to be a Video Player

Sometimes the thing we don't say speaks the loudest. And those who would be visible authorities need to understand how this works in video. So rather than explain how marketers so

January 19, 20218Comments

An Awesome Alternative to Shiny Object Syndrome

Ever heard someone say the following? "Sure dude, I buy every program in sight, but I can stop anytime I want" If so, please show them this video. It's about

January 12, 20213Comments

The Simple Tech Behind All Great Videos

Last week we looked at the map of the entire value demonstration pyramid. This week we look at the base of the pyramid itself: technology. In the last several

January 5, 202117Comments

A Thinking Person’s Video Marketing Funnel

Who broke selling? It seems to me that the selling paradigm is broken. I think it has been since before I came of age. And the whole broken template

December 29, 20209Comments

The One in a Thousand View

There's a built-in psychological trap on YouTube that gets sprung on most people as soon as they publish their video. "Will this get a bunch of views?" There

December 21, 202027Comments

How Does This Lockdown Movie End?

There’s no denying the world is hurting like never before. Of course this all tends to get thrown into high relief at the holidays. So you couldn't blame

December 15, 20200Comments

The Visible Authority Masterclass

Here's the first masterclass. We took 3 videos by 3 courageous women who were just starting to make videos for social media. Each was a sort of ad,

December 15, 202017Comments

How to Be a Fearless Video Marketer

It's not surprising to see where today's mad rush to conform is coming from. It's fear, plain and simple. In fact, never in my life do I remember

December 1, 20204Comments

How to Get Perfect Audio Sync For Live-Streaming

In video we often forget about how important audio actually is. When we’re made aware of it, it’s a relief to get it right. But for a couple of

November 24, 202016Comments

A Quantum Leap in Live Video Quality

One person might be an outlier. Two are an oddity, but three signify a trend, and four herald a new standard. "What are you talking about, Steve?" Only the possibility

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