Sometimes the crowd is right without knowing. ...and thank goodness for that. If it weren’t true, there’d be no such thing as your audience.  Audiences are critical to your

Once in a while I'm reminded of just how powerful a simple video strategy can be. For example, just two videos can grow a subscriber base by thousands

Smart entrepreneurs don't use just one strategy to get the word out. They also don't use just one way of talking to potential clients. They also employ all sorts

Is this a real choice? If you’re being worn out by the feeling that your only choice is between marketing the way you want to and lose sales, or

Video 4 of 4 in the Small Room Green Screen Series Here's the final video in my series on making really, really, really nice green screen videos in small

People love buying stuff. We love the anticipation, the sense of discovery, and the hope of progress that goes along with it. Or maybe that's just me.. But I

If you've become disillusioned with your marketing strategy and tools lately, you aren't alone. I've been speaking with a growing number of experts who are plainly sick and

I think more service providers, coaches and consultants would reach out with video more often if they knew it wouldn't take a whole week to make one video.

If there is any sacred cow related to being on video, it’s “be yourself”. That’s exactly why it deserves a little more scrutiny.  After all, it's the very foundation

Where's Your Attention in the Moment on Camera? Never write a script! That’s what the gurus say. Is that good advice? Maybe. Maybe not. Either way it would be nice