If you've become disillusioned with your marketing strategy and tools lately, you aren't alone. I've been speaking with a growing number of experts who are plainly sick and

I think more service providers, coaches and consultants would reach out with video more often if they knew it wouldn't take a whole week to make one video.

If there is any sacred cow related to being on video, it’s “be yourself”. That’s exactly why it deserves a little more scrutiny.  After all, it's the very foundation

Where's Your Attention in the Moment on Camera? Never write a script! That’s what the gurus say. Is that good advice? Maybe. Maybe not. Either way it would be nice

I think we're a little more focused on content strategy and a little less on content worthy of a strategy. Here's the surest way to restore balance and

Branding is important and sales are equally important. Obviously. What is less obvious is that one doesn't lead to the other for most consultants and service providers. But there does

This might seem like a small thing, unless it's happened to you. When the light hitting the green screen turns your face green, too. It's happened to me more

It's hard to lay claim to easy visible authority when you're radiating green from every pore. In other words, the green screen fringe. This is one of the

We all have things we're afraid of that we aren't aware of. And when they rise up they can be surprisingly scary, mostly because they take us by

Without a system you're flying by the seat of your pants. That's cool if you've got a well-developed pants seat, but most of us mere mortals need a