Why Do We Make Green Screen Videos?

I have to confess I really enjoy making videos using a green screen. There’s nothing else one can do short of shooting on location where you can tell a story with more clarity, drama, humor and insight than to be able to choose any environment…and in such an elegant way.

The elegance is important because it has a bearing on how you’ll be perceived in your market. Not by everyone, to be sure. I’m sure you’re aware of the claim that “information is more important than quality”. That’s so popular it’s taken as gospel by many.

But that’s just because half the planet is dominated by the information gurus, and they’re way more shouty about it than the other half.

How you say it is at least as important as what you say.

The truth is, you don’t coach someone very effectively by feeding them more and more information, but with something we all recognize as more valuable… the kind of clarity, insight and inspiration that helps them reach their most desired destination.

That comes not in what you say but in how you say it. It comes from an energy that’s aligned with truth, centered in wholeness and delivered with power.

That’s where this magical vehicle of green screen comes into the picture. When there are fewer limits on your imagination, the stories you can tell are more varied. You can communicate more subtle ideas. You can more confidently express your truth.

And of all the stuff you can throw at marketing, truth is still the most attractive.

As long as one can see it.

Seeing Into the Invisibles

Most of us live or die by what the naked eye sees. But consider doctors and scientists.

They’re drawn to the things they can’t see. And we should all be grateful for that.

Would you be comfortable being operated on by a surgeon who said “We’ll skip the x-ray just this one time. I’m sure it’ll be fine”. Yikes.

Believe it or not, this could be the main reason your green screen efforts aren’t paying off. You literally can’t see why they’re failing. At least not with the naked eye.

However, if you think of your video editing program as your own personal X-Ray, CT Scan and MRI rolled into one, you get a rough idea of the power you’ve been holding in your hand all along…and perhaps overlooking just because it seemed so complicated.

In a nutshell, your Waveform Monitor and Vector Scope can tell you exactly how to transform your key into a perfect green screen video.

How to use it, though…that’s the rub. Or is it?

Let’s Demystify It

There’s a lot of jargon and over-mystification in this industry by the high priests of video technology. They guard those technological secrets like a junk yard dog to keep that business in-house.

So the reality is, whether we like it or not, there’s a powerful need to demystify the tech so it becomes doable.

That’s why it’s good to get the easy stuff out of the way first, like being able to see the invisible so you can do the impossible.

When it comes to tech, the invisible is a certain pattern on a waveform monitor. The impossible is completing the perfect green screen video shot in a tiny room.

That may sound daunting, but this “secret” has been demystified. You can learn it for yourself in about 10 minutes.

Then seeing the invisible to achieve the impossible takes a whole new turn. You start telling the right story to the right people at the right time.

That’s when the real work begins.

To be continued…

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