After helping business owners get moving with video for over 10 years, it’s become clear that one-size-fits-all solutions simply do not work. And by “work”, I mean they do not position a service provider with any useful points of distinction.

But what is also clear is that each business owner has a unique DNA for doing video. When they work with it, everything they produce will go out with more resonance, more attraction, more goodwill, more transformation and ultimately, more prosperity.

Most people doing video, or any other kind of marketing for that matter, don’t even know this DNA exists. It does. The trick has been finding the key for each individual, and I found it in a most unusual place.

Anyway, after that it was just a matter of encoding and customizing this for each person who wants it.

I made this video to give you some context for the guide and to let you know why I think that if you follow it, the responses you will get to your videos should be different than any you’ve ever made before.

You can get this guide, Your Video Production DNA, in 60 seconds and apply this to your very next video. Best of all, it’s free. (No salesman will call)

I’d love to know if you find this useful.

    6 replies to "Meet Your Video DNA"

    • Jeremy Latham

      It’s a great idea Steve and a wonderful aviation analogy. As physicians, we barely understand how genetic (host) factors interact with diseases from which we suffer, and the treatments that we receive. What is that indefinable ‘bedside manner’ that some doctors have? Find it, understand it and so many things fall into place.

      • Steven Washer

        So true. And I know it’s perhaps said too much, but Shakespeare said it best: “There are more things in heaven and earth, Horatio, than are dreamt of in your philosophies.” This is my humble attempt to get clear on just a few of them.

    • Gudrun

      Totally agree, Steven! Following guidelines that led to (super) success for a youtuber doesn’t necessarily mean it works for me; rather authenticity, honest focus on what my passion is and consistency can bring positive results – am still experimenting with different formats…
      Looking very much forward to your course – maybe that will help me get lift-off

      • Steven Washer

        It certainly could, although the report I’m linking everyone to today is free. 🙂

    • Donna Stoppa

      So, its an astrology or horoscope thing?

      • Steven Washer

        Your birthdate is important, but Hindu astrology is about 1/50 of it.

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