When you’re trying to use video to make good things happen in business, you run into a massive problem right away.

It’s massive only because you can’t see it.

Your mind is practically commanding you to do something with your videos that, in my experience, is just about the worst thing to aim for.

In fact, this is one of the reasons for my super-secret project which will be released on Friday…a way to put your silent critic to sleep and release your potential for massive creativity and capacity for genius-level work.

I’m talking about the siren song of IMPACT.

Still, can you hear in your brain how great that sounds? Wouldn’t you love to have swarms of prospects falling all over each other trying to get to you because of the impact your video had on them?

I used to want that, too. And then I realized what a weird rabbit hole it was taking me down, getting me into conflict with myself with every press of that big red record button.

It’s just plain too expensive to let the mind take over this process. 

Here’s how to resolve it…

    26 replies to "The Truth About Impact in Video"

    • Kenny Briggs

      Great video and content. I always enjoy your videos.

      • Steven Washer

        Thanks, Kenny. Happy Labor Day!

    • Carol Webster

      Thank you for taking time to remind us visually about how to help people, not just “get customers”. This video would have taken a lot of effort to shoot and edit. Well done, inspiring and smooth landing!

      • Steven Washer

        Too kind, Carol. Thank you.
        After 3 years with Baby Blue, I’m just starting to get the hang of bringing her in. 🙂

        • Peter Adrian Defty

          150’s are not the easiest AC to master on the landing because they simply ‘want’ to fly…..but you probably already know this

          • Steven Washer

            So true! It has taken a ridiculously long time (2 years!) to get the feeling back for this little bird. As I mentioned when we got her, her job seems to be to teach me lessons in humility.

    • George Bentley

      Nice Steve, as usual. You are the best. What were your simple technical tricks you mentioned?

      • Steven Washer

        Technical tricks? Do you mean what I was referring to at the end of the video?

    • Richard Mowrey

      Thank you for this clear, direct message to guide us all in marketing planning and messaging!

      Seeing the approach that is truly required to “make the prospect smile” … nicely locks in the principle!

      • Steven Washer

        Thanks so much, Rich!
        Basic Golden Rule strategy for a warm and logy Labor Day. 🙂

    • Ronald Ross

      Sweet and pretty 150. Beautiful countryside. Great message. Reminded me of many flights with my dad in his 172.

      • Steven Washer

        Ah yes. I got my instrument rating in one of those bad boys. Flight is one of those things that evoke warm memories for so many, isn’t it? Imagine if people could muster similar feelings for creating their videos AS experiences. Wouldn’t this old hurting world start healing faster?

    • Patrick F Monahan

      Very enjoyable video! I can see “taking flight” is one of your passions! Well done!

    • Matthew

      Wow Steve, the amount of work and scene changes there in this presentation, as well as the effortless seamless flow is truly masterful. True perfectionism at its best, and the message, the very essence of being wonderfully human.

      • Steven Washer

        Wonderly kind, Matthew. Thank you. It was a labor of love but it was also a JOB getting to the finish line.

    • Jim

      So well done, Steven! A very impactful (er smooth) video all the way through. Nice drone work, too! Hats off to the entire crew. jp

      • Steven Washer

        Yes, Stefan did a great job with the drone, didn’t he?
        I’ll pass along your feedback. Thanks!

    • John

      Excellent video and analogy! Love it!

      Reminds me of my Cessna 152 aerobat days in younger times, here in Australia …

      Is this your plane? https://goo.gl/maps/fojD3PF8R1wpJxyC9

      • Steven Washer

        Yep, that’s her spot anyway. A lot of people started their flying days in one of these. It was a 152 for me, but I preferred the higher seating arrangement in the 150.

    • Christy Foster


      This was a fantastic video!

      • Steven Washer

        Stefan, our drone videographer extraordinaire, says thanks!

    • luci

      I love this, Steven—your videos and advice are always grounding.

      I KNOW that feeling—when you sign up to watch a video and there’s no telling how long it’s going to be, or what it’s going to lead to. Truth is, most of us don’t have time for that kind of thing anymore.

    • Peter Adrian Defty

      Hi Steve! . . . to take this a bit farther into flying territory how does you reconcile the phenomenon of flying that you make your best, smoothest landings when nobody is ‘watching’ and your worst when everyone is on the tarmac to witness the ‘dance of the porpoise’ sort of landing to the pitch of how to make videos? . . . I am simply ribbing you on an inside joke you are probably more than aware of……so would this mean make our videos as if nobody is watching so we can be our most authentic selves? . . . always enjoy your video and the metaphors you tie them to, especially the flying one….on a final note and what most people don’t realize is that it actually takes a LOT more basic flying skills to master a light and underpowered GA aircraft than a big heavy jet…..kudos to you!

      • Steven Washer

        You’re too kind. Anyway, the deal is “Dance like no one is watching”. That’s how I reconcile it. In other words, you’re absolutely correct. Once the Critic is allowed into your head, you dance like Elaine Benis (and you fly like Crashy McCrash).

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