There's a built-in psychological trap on YouTube that gets sprung on most people as soon as they publish their video. "Will this get a bunch of views?" There

There’s no denying the world is hurting like never before. Of course this all tends to get thrown into high relief at the holidays. So you couldn't blame

Here's the first masterclass. We took 3 videos by 3 courageous women who were just starting to make videos for social media. Each was a sort of ad,

It's not surprising to see where today's mad rush to conform is coming from. It's fear, plain and simple. In fact, never in my life do I remember

In video we often forget about how important audio actually is. When we’re made aware of it, it’s a relief to get it right. But for a couple of

One person might be an outlier. Two are an oddity, but three signify a trend, and four herald a new standard. "What are you talking about, Steve?" Only the possibility

"Profits on Autopilot!" scream the headlines. Every other day it seems we hear how we can do less and earn more. Well, they have the right idea. You can

My wife calls her Baby Blue, a 2-seat Cessna who's been teaching me lessons in humility. But there's more to her than that. She has quite a lot

Very little makes a marketing guru's blood boil more than free content that's valuable to your market, but doesn't require an immediate payout. "What a stupid thing to

I know many feel blocked when it comes to producing content because they simply lack the technical skill and confidence to make videos. But when you realize that all