Very little makes a marketing guru’s blood boil more than free content that’s valuable to your market, but doesn’t require an immediate payout.
“What a stupid thing to do!” they cry. “You’ll go broke faster than a mouse in a room full of rocking chairs!”
And if your timeframe is comparable to that of a mouse, this is understandable. But if you want to carry on a little more like a human, you’ll give up the coercion tactics and start being valuable to someone.
And you don’t have to give up profits. Not at all! Turns out this is the most self-serving thing you can do.