Very little makes a marketing guru’s blood boil more than free content that’s valuable to your market, but doesn’t require an immediate payout.

“What a stupid thing to do!” they cry. “You’ll go broke faster than a mouse in a room full of rocking chairs!”

And if your timeframe is comparable to that of a mouse, this is understandable. But if you want to carry on a little more like a human, you’ll give up the coercion tactics and start being valuable to someone.

And you don’t have to give up profits. Not at all! Turns out this is the most self-serving thing you can do.

Here’s how…

    6 replies to "How to Make Free Content Pay"

    • Bianka

      Hi Steven,
      Thank you very, very much for your great videos and for the ideas you give. I‘m just a beginner in video and marketing my little business, but because of your videos I feel relieved and slowly making videos gets more fun instead of stress.
      Many greetings from Germany
      Stay safe

      • Steven Washer

        Thank you, Bianka. Good to know you’re stepping forward.

    • Gerrit

      Hi Steven,
      many thanks for your engaging words.

    • Earl J Monix

      Aloha Steven…
      A very intriguing notion… “howsomever”… there are those of us who may enjoy making visual presentations for the novelty or benefit of others without any concern about personal benefit… reunions and public events, come to mind.
      * * *
      I’m a “Good Will Documentarian” only interested in capturing memorable moments, events, and images of others without payment. A concept so foreign to so many that they always ask for my real/underlying angle/purpose… and how much do
      I really charge?
      Which also brings many others to conclude that IF I am doing anything without payment of any sort, I can’t possibly be any good at it… (grin)

      • Steven Washer

        This is primarily for those who DO have a business or would like one. As a rule this is not an easy-peasy thing to do. Nothing against doing things for love. That’s how businesses get started. And continue…

    • Lars

      I love your content, Steve.

      Very useful. Thanks.

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