Branding is important and sales are equally important. Obviously. What is less obvious is that one doesn't lead to the other for most consultants and service providers. But there does

This might seem like a small thing, unless it's happened to you. When the light hitting the green screen turns your face green, too. It's happened to me more

It's hard to lay claim to easy visible authority when you're radiating green from every pore. In other words, the green screen fringe. This is one of the

We all have things we're afraid of that we aren't aware of. And when they rise up they can be surprisingly scary, mostly because they take us by

Without a system you're flying by the seat of your pants. That's cool if you've got a well-developed pants seat, but most of us mere mortals need a

What if you never needed a second impression after you'd given your first? With video done a certain way you can. And that makes your life a good

Sometimes the thing we don't say speaks the loudest. And those who would be visible authorities need to understand how this works in video. So rather than explain how

Ever heard someone say the following? "Sure dude, I buy every program in sight, but I can stop anytime I want" If so, please show them this video. It's about

Last week we looked at the map of the entire value demonstration pyramid. This week we look at the base of the pyramid itself: technology. In the last several

Who broke selling? It seems to me that the selling paradigm is broken. I think it has been since before I came of age. And the whole broken template