Who broke selling?
It seems to me that the selling paradigm is broken. I think it has been since before I came of age.
And the whole broken template of it has been pasted onto the online world. I’m talking funnels, launches, the whole works.
For one thing, showing up on the odd occasion and twisting someone’s arm to get them to buy stuff is not my idea of a fun afternoon.
For another, no one likes being caught in someone else’s funnel. It just doesn’t feel good. And I think there are a lot of people who don’t like putting others into funnels anyway. Makes it hard for them to sleep at night.
And for yet another, making up a story about why there are only 13 more copies of a pdf remaining and only 22 minutes to grab one up is just too silly to take seriously.
Further, when we see marketing for an offer to have a sales call with charming phrases like “who wears the pants in your family?” and no one raises an eyebrow, we’ve officially jumped the shark.
What’s actually under our control?
This reveals a belief that the things inherently out of our control are actually in it if we just press this button or turn that crank. Then the buyers will surely flood in.
But they don’t, generally speaking. That isn’t how most of us humans respond.
This is just the tip of the iceberg regarding the problems inherent in something that’s also so much work to pull off. It just isn’t a good investment of your time; on any level.
But even though it bothered me for years, I went along with it because I simply wasn’t aware that there was a better way. I could hear no voices offering an alternative. Maybe there were, but maybe my ears were just too clogged with anxiety and greed.
Is this just the way of the world?
That’s what I told myself. Dogs eat dogs and people shade the truth. I even paid unbelievable gobs of money to gurus to learn how to make that broken thing perform for ME!
I look back on it now and wonder how I could have been so taken in by it all. But when you’re swimming with the sharks you don’t notice how the two of you are both breathing water.
This is not an escape but a return.
Today I know you can make sales without even making sales calls. Even premium programs; all of it with zero persuasion.
So I’d like to show you an elegant, sophisticated, high-level approach that your potential clients will love. You may also.
But I also know this is slightly radical. So right now, just in this moment, maybe think of it as an alternative approach to what you’re already doing. A different way of seeing the things that are under your control, and integrating those that aren’t; food for thought, something for the future, maybe.
OK. Enough preamble. Let those with ears to hear, hear. 🙂