Who broke selling?

It seems to me that the selling paradigm is broken. I think it has been since before I came of age.

And the whole broken template of it has been pasted onto the online world. I’m talking funnels, launches, the whole works.

For one thing, showing up on the odd occasion and twisting someone’s arm to get them to buy stuff is not my idea of a fun afternoon.

For another, no one likes being caught in someone else’s funnel. It just doesn’t feel good. And I think there are a lot of people who don’t like putting others into funnels anyway. Makes it hard for them to sleep at night.

And for yet another, making up a story about why there are only 13 more copies of a pdf remaining and only 22 minutes to grab one up is just too silly to take seriously.

Further, when we see marketing for an offer to have a sales call with charming phrases like “who wears the pants in your family?” and no one raises an eyebrow, we’ve officially jumped the shark.

What’s actually under our control?

This reveals a belief that the things inherently out of our control are actually in it if we just press this button or turn that crank. Then the buyers will surely flood in.

But they don’t, generally speaking. That isn’t how most of us humans respond.

This is just the tip of the iceberg regarding the problems inherent in something that’s also so much work to pull off. It just isn’t a good investment of your time; on any level.

But even though it bothered me for years, I went along with it because I simply wasn’t aware that there was a better way. I could hear no voices offering an alternative. Maybe there were, but maybe my ears were just too clogged with anxiety and greed.

Is this just the way of the world?

That’s what I told myself. Dogs eat dogs and people shade the truth. I even paid unbelievable gobs of money to gurus to learn how to make that broken thing perform for ME!

I look back on it now and wonder how I could have been so taken in by it all. But when you’re swimming with the sharks you don’t notice how the two of you are both breathing water.

This is not an escape but a return.

Today I know you can make sales without even making sales calls. Even premium programs; all of it with zero persuasion.

So I’d like to show you an elegant, sophisticated, high-level approach that your potential clients will love. You may also.

But I also know this is slightly radical. So right now, just in this moment, maybe think of it as an alternative approach to what you’re already doing. A different way of seeing the things that are under your control, and integrating those that aren’t; food for thought, something for the future, maybe.

OK. Enough preamble. Let those with ears to hear, hear. πŸ™‚

    17 replies to "A Thinking Person’s Video Marketing Funnel"

    • David Pisarra

      This was awesome! Just what I needed for it’s where I’m at!

      • Steven Washer

        Cool. Thanks, David.

    • Jeremy Latham

      This is a great video Steve. The Maslow Hierarchy of Needs as applied to our marketing skills is inspired, and gives a clear framework to help the creative process. The mid 20th century psychologists were very impressive thinkers, but I was always horrified by the Milgram experiments. Nice jacket BTW!

      • Steven Washer

        I was inspired by them. In fact, I use Gestalt principles inside Master of Video Presence.
        And we all need a change of outfit from time to time. πŸ™‚

    • Rags

      You rock!

      • Steven Washer


    • J. L. Sellers

      see this is so inspiring! I have been struggling with these things in the horrible kind of marketing and I just can’t do it. And now I have a frame of reference here that I can relate to and consider and it feels safe and it feels like me. As a writer, I spent the last 15 years developing my writing and I came to the conclusion that you show here that I just have to be me and see if the world will take it or leave it and they take it! I’m not sure what my next step should be but I will go over this video and I will also share it with my Mastermind group tonight. that is one thing I can do. Thank you again .

      • Steven Washer

        Most welcome. So glad it will be useful!

    • Peter Defty

      Thanks Steve! Really get a lot out of your videos and it appeals to who I am. It is about finding that balance while not losing one’s way.

      • Steven Washer

        It is. That’s why these ideas are important. They get us back on track when we inevitably fall off the path. πŸ™‚

    • Billy Arcement

      Steve, I’m impressed and grateful for the insightful content you share in each video. Thanks for providing such value to those of us eager to learn and master using this technology. I currently have 56 of your videos on file. My goal in 2021 is to watch each video again with a more discerning eye.

      • Steven Washer

        Gosh, Billy. You made my day. Work with these ideas and you’ll do the same for many others!

    • Don Simpson

      What a brilliant concept. I’m so fed up with the current marketing strategies and I always wondered if others were so annoyed with the cookie cutter systems arriving at my inbox daily. Apparently I’m not alone in feeling this way and it almost felt like a weight being lifted from my shoulders when I heard you say it. I love your videos and I’m hoping I can learn your delivery by osmosis if you will. They say we are a culmination of the five people we hang with so I’m hoping a little of your style rubs off on me. Thanks

      • Steven Washer

        Happy to be your fifth wheel, Don. πŸ™‚

    • Patrick

      Stephen, thank you! In this time of extreme flux it is difficult not to be certain. Your work helps me connect with my certainty. Living from the compass of understanding the value of value.

      • Steven Washer

        Flux, yes, Patrick. So perhaps more important than ever to have solid ideas to work from.

    • Wendy Strain

      I loved your discussion of energy and the very important role it plays in our messages. I think that’s the crucial piece that’s missing out of most marketing. The technology and systems they get, the part about understanding your people is discussed a lot, but not necessarily in a ‘how to best serve them’ approach such as you’ve outlined here, but, rather in a ‘what are their pain points and how can you exploit that’ approach. And, of course, they never forget that the content is how you get that message out, but that energy level, that’s a doozy and so very important to make sure you stay in that ‘how to best serve them’ mindset. Thank you for sharing that.

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