Do you have any idea how much you can really mean to others? This is a follow-up to last week’s video. You can watch here to catch up. Here's the problem: In

I have a confession to make. I don't like doing audience analysis. It's like trying to get the cool kids to like you. I was never very good

So the world has gone quite mad lately, both literally and figuratively. It’s also happened on schedule, as it has for as long as there have been humans living

Who doesn't want their video to be a masterpiece? Of influence, of attraction and of value... But it's a video first, so at a minimum it needs to be

It might seem ironic that the best way to sell something is to ditch the pitch. ‘Course, everyone’s in such a rush to make big bucks. That’s probably

In video, it all becomes very real when it's time to sell something. That's when you need to understand how all the elements fit together. Let's look at

So few have any reasonable idea of the depth or height of their own power, because if they did, they would never again worry about their "competition". First

Whether you run a multi-million dollar brand or a kitchen table company, getting started with video is a challenge. One of them is deciding what to make videos

Are you missing in action? If one is not out there telling their story, they’ve got a real problem.  There are plenty of people who are telling theirs, gathering an

Sometimes the crowd is right without knowing. ...and thank goodness for that. If it weren’t true, there’d be no such thing as your audience.  Audiences are critical to your