So few have any reasonable idea of the depth or height of their own power, because if they did, they would never again worry about their “competition”. First of all, as Jay Abraham likes to point out, competition is just another name for value creation.

Secondly, and more to the point, there is a quality you can easily embrace that allows you to create more value for someone and communicate it better than even the cleverest marketer in the world.

But you need to experience it first. Experience it now…

You can learn more about ending the gimmicks with messages that enlighten and inspire people to action. It’s the basis of nearly everything we do at Visible Authority.

    6 replies to "How to Rise Above Gimmicky Marketing"

    • Richard Mowrey

      Very Interesting…selfless service with a strategic guide toward the real benefit target! A most worthy objective.

      • Steven Washer

        Well-put, sir!

    • Leslie Covington

      I wonder if I would be able to have compassionate empathy without losing myself. I guess it would take practice.

      Another great video. Thanks, Steven.

      • Steven Washer

        We’re never required to lose ourselves. I think that’s some kind of law. 🙂

    • Jeremy Latham

      Very insightful as always Steve. I’ve known quite a few sociopaths over the years. Their ’empathy’ is a merely a mask, to be discarded once it has been used. In my experience, people see straight through it.

      • Steven Washer

        For many, though, it’s one thing to see through it and quite another to overcome the lizard brain’s response to the appeal.

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