Who doesn’t want their video to be a masterpiece? Of influence, of attraction and of value…

But it’s a video first, so at a minimum it needs to be easy to watch. If it isn’t, all that effort it took to make it doesn’t do you much good.

So you might be happy to know that there’s one incredibly simple thing you can do to almost guarantee your video will watched, and therefore justify whatever extra work it takes to also make it a masterpiece.

This one has been hiding in plain sight all along. And now it’s time to take it seriously.

    9 replies to "First Make it Easy to Watch"

    • Jay Overton

      Very nice explanation as to why this rule should be more than a guideline. It also makes me wonder if you’ll talk about the other 3 lines… and when to break the rule, if ever. Leaving me wanting more? Sneaky devil…! ;0)

      • Steven Washer

        The other lines will have their day.
        One day at time… 🙂

    • Peter

      Thanks for the reminder. I used to know that.

      • Steven Washer

        I know. Learning is so often un-learning or re-remembering, isn’t it?

    • Alan G Craigie

      What are the 40 things?

      • Steven Washer

        They’re coming. In fact, they’re just over the horizon. 🙂

        • Laszlo

          Sir, you are a great inspiration! Thank you for your work!

    • Thomas Lanterman

      I enjoyed that. And I’m guessing the two goal-post lines in
      the rule-of-thirds grid have a bit to do with looking space .
      And that the eye(s) of a person, that is other than full frontal,
      i.e. side camera in interviews… would be centered on the upper left or right
      corner of the middle box, n’est-ce-pas ?

      • Steven Washer

        Not quite, but you’re in the right neighborhood. Those 4 points are focal points of interest. If you place your eye on one of them you can look straight into the camera and the frame will be well-balanced if the rest of the frame isn’t overweighted. As to which of them you use, that’s a choice that says a lot about the way you see the world.
        La beauté est dans l’oeil de celui qui regarde.

        Nose room (looking space) is a completely different concept. But just as important.

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