Woo hoo! It’s summertime and that means we've wrapped up another season of The Visible Authority. (43 episodes, but who's counting?)
We’ll be back soon for the new season…and
There's a strange "secret" about video.
This is one of those rare cases where the numbers can open us up to rare new possibilities.
It's about the topsy-turvy
When it comes to making videos designed to bring more people into your world, whether to delight and educate or just sell stuff, it's kind of important that
Some people think music is a waste of time. Under any circumstances. Do you?
I don't quite get that reasoning. Imagine Raiders of the Lost Ark or Star Wars
These days the systems of this world seem pretty focused on getting us to lose any semblance of trust in ourselves or in each other.
So you're familiar with
I don't think anyone does video just because they're worried about being invisible.
I think they don't do video because they're worried about being irrelevant.
Here's how to fix both
One of the most amazing things about marketing is how personal it is. It's the life of your business brought to life on video.
There is very little that's