Countless books have been written about it. Marketing icons have made their names with it. They swear by it. Sales and Marketing gurus fairly worship at its alter. The icon

A business owner doesn't make a video because she doesn't know what to make it about. And if she thinks of one topic, she might never think of

I'm beginning to believe that the least understood area of video marketing might be music. From whether to use it, to the how or where, grokking the stuff

So often I see videos out there that desperately want music and yet just as often I see ones that should never have had it. The problem is that

All you hear from online marketers is to make a big, bold promise to get people's attention. That may have worked once upon a time with a less-experienced,

If being on camera doesn't feel as good to you as you think it should, it may be because you're moving too fast. It's possible you haven't given

Anyone who ever despairs over why we do the crazy things we don't want to do, but not the things we really do want to do may eventually

I mean, they do, right? That's what all the marketing gurus say. So it must be true. How could they keep saying it for 10 years if it

As someone who lived most of his life in a previous century, I was having a hard time adjusting to random lockdowns and restrictions. I've always defined myself

Like many people, I'm watching what's happening to the world and looking at the effect it's having on business. And it's physically painful to me that more people