All you hear from online marketers is to make a big, bold promise to get people’s attention.

That may have worked once upon a time with a less-experienced, more trusting public, but we don’t live in once upon a time anymore. It’s a cynical, suspicious, frightened world out there, and you don’t want to add to it. I know you don’t.

So what do you do with your marketing instead?

Think small.

    10 replies to "How to Make a Sales Promise on Video"

    • Leticia Calderaro

      Fantastic message!

    • Paul Moffatt

      Hello Steve

      I only mention this because it’s your business. There seemed to be a bad low-end hum in the video. It was quite noticeable from my end. You may want to check it out



      • Steven Washer

        I did, but I don’t hear it. Maybe I’m goin’ deaf.

        • Jason Price

          I can hear it too Steve. It’s subtle, but definitely there under the audio particularly at the start. Disappears for the Visible Authority logo sting.


    • Mike R


      I may be late to the party, or deaf, but I couldn’t hear a hum.


      • Steven Washer

        I still feel badly though, hurting the ears of the young’uns and all. Glad you got out alive!

    • George Bentley

      Didn’t hear a buz, but I’m going to get one now… ha
      FYI – I don’t know how to hum, so sticking with a buz.
      Curious George

      • Steven Washer

        Thanks! I may join you…

    • Richard Mowrey

      I cannot hear the buzz…but there are lots of things these days I cannot or do not want to hear! This excellent prompt toward consistent positive, deeply felt actions as the real sales promise is easy for me to hear…and appreciate!

    • Peter Defty

      Steve, thank you again for an informative and inspiring video. These help me more than you realize! Like you say I am building that trust and those who ‘get it’ about what I am doing do trust me but because I am making ‘extraordinary’ contrarian claim it’s a challenge because even the evidence causes a disconnect. Keep putting out this contact and feel free to reach out if you have any questions about your LC journey.

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