Of all the content marketing "strategies", consistency is the most powerful. But just knowing that doesn't necessarily help you get it done. And help is hard to come

Do you know someone who wears their heart on their sleeve and also needs to do a bit of marketing? Other than me, I suppose. If so, you'll be

Don't think your background makes much of a difference in your videos? Think again. Ever watched a video and said to yourself "OK. Just ignore the piles of books

This is a continuation of our last post, so if you didn't see that video, it might be best to watch it first. You see, it's one thing to

Videos with lots of YouTube views seem to get more respect and carry more authority. The trick is getting them in the first place. But recently it has become,

If you want to begin projecting your inner authority, but haven’t yet launched a series, you might find this approach refreshing. I call it the Big Self, and it

The point of using video is to create an Authority presence around what you do. But there are far too many videos where a guy or gal sits in

This is not a complaint against YouTube. YouTube has been very good to me. The only video of mine they ever took down was one where I talked

TIPS, TIPS EVERYWHERE, BUT NOTHING TO STICK You can shake a stick, you can stick a landing, but you can't make your teaching stick unless you say no to

Teleprompters are for phonies! Well, really? Maybe they're also for those who have something to say, something they care about getting just right. The REAL problem is how using it