Where do you look for marketing intel? How far afield are you willing to go?
Here’s a way to cut through that whole insane process. It might not take any less time, but it always works.
The craziest thing about this is that you’ve had the answers in your hip pocket the whole time. What you may haven’t had is the eyes to see them.
Sadly, this is the way far too many brilliant service providers go through life. They confidently express themselves in their work, then suddenly abandon what they know as soon as a professional marketer tells them “the rules”. Understandable, I guess. Who wants to go against the rules? My stars and garters.
Luckily for my clients, they tend not to follow many rules; even mine!