And Why I Kept This a Secret for Many Years

Once you decide to script your video to help you show up in the most professional way you can, a certain question will likely spring to mind: 

How long should I make this thing? 

After all, it has a huge bearing on the amount of time, resources and expertise that will be required to pull off this miracle. Isn’t it wise to count the cost before you launch into something so complex and costly?

It’s one of those questions that can crack your brain into little pieces. There are just so many possibilities, you don’t even have a good basis for hazarding a guess.

So today I’d like to share with you my personal secret for writing scripts one can actually produce on a timely basis.

I haven’t disclosed this discovery before because in the past, every time I talked to someone about it privately, they would look at me like I had two heads. 

But it works, and it works every time. So what the hey. You know, the deeper I go into this work the more I find myself wanting others to get successful at it despite the cost to this thing we call ego. 

So I invite you to join me on easy street today, where the birds always avoid your car, the children are always well-behaved, and there’s never any stress in deciding how long your scripted videos should be.

    9 replies to "How Long Your Scripted Video Should Be"

    • Danny

      Thank you very much for all your good advice.

      • Steven Washer

        de nada!

    • Christopher Jay Barber

      Nicely done

      • Steven Washer

        Hope it serves you well.

    • Jay Creighton

      Steve, I have enjoyed and learned from all of your videos, but I always SAVOR those of your videos that include a “recipe,” or a “checklist,” of what you do every week when creating your videos. I realize that your way of creating video is not the only way and I appreciate your humility in saying so. But it is ONE sure way to start making videos. Then, as one progresses and gains confidence and a “routine,” they can spread their wings further, in directions that are comfortable to them. Thank you again, Steve, for sharing your wisdom and experience with us.

      • Steven Washer

        Thank you, Jay! You might have this already, but the Storyselling bundle has two simple formulas for telling a business story that you should be able to use. It’s just up to your right on this page.

    • Donna Stoppa

      Thank you, Steven 🙂

    • James Lewis

      You are a master communicator! It may appear that the market is crowded with good communicators. But it isn’t. There’s a Plethora is poor ones. And you, dear sir, clearly have the ability and intention of empowerment. I got it! Thank you.

      • Steven Washer

        I appreciate the sentiment, James! Glad it landed for you.

Leave a Reply

Your email address will not be published.