What we do with video is a lot like golf. It can be an all-consuming labor of love. But we make it harder than it has to be. We

The theory that you can't have too much light for green screen has been blown to pieces. That's good news, but it takes a different kind of technology

Everyone tells you to don't worry about it and just be authentic on camera. And as soon as you try and do it, you realize they haven't actually

With a teleprompter, I see people reading as if the audience is watching over their shoulder hoping they don't lose their place. There is a much better way to

And Why I Kept This a Secret for Many Years Once you decide to script your video to help you show up in the most professional way you can,

Decision, Decisions... In video we have to make a lot of decisions. The success of each video depends on our choices. So naturally we skip stuff like what shade of

Your biggest leverage point in video right now may be that everyone has turned to A.I. to find theirs. Many of us have found A.I. useful for research

Where do you look for marketing intel? How far afield are you willing to go? Here's a way to cut through that whole insane process. It might not