Let’s Get Interactive!
I love creating videos for you, but in the day-to-day hustle of a producing season there’s little time to look back and reflect on what was happening at the time. Sometimes these reflections hold valuable lessons.
This video may have a few that can help anyone who wants to be more inspirational. I’m not saying by any means that I have some sort of a corner on the market, but I have learned a thing or two that you may find helpful.
So I created an interactive version of a video released earlier this year.
Notice the chapter markers on the timeline.
Pass your mouse over the small blue markers on the timeline or just click on the Chapter List near the end of the video player and you’ll see the number and title of each.
I like to meditate before writing a new video. One day in January the script for this video came up almost completely written just a few minutes after, and when I looked at it done I was not a little worried. What if nobody gets it? What if they think I’m talking about things I’m not qualified to talk about? What if I get cancelled? What if? What if? What if?
I think if your own video scares you that’s probably a good thing. It means you’re operating at the edge of your own possibilities and that energy will find others who are also alive with possibility.
That said, this turned out to be one of the more popular videos I made this season.
Release your fear. It’s not your friend.
Now let’s look at the elements briefly:
Time: 264 seconds
11 scenes per minute
1 piece of music to maintain and build continuity and to cover for this fact:
Speaker appears in 10% of the video.
Script: Repetition used to drive home the idea “New world rising” 6 times, plus variations on the theme several most times.
Mostly this video used stock footage to tell a story. There are so many ways to edit a video with stock footage. We’ll look at just 4 of them today.
In the video above there are 5 chapter markers. You can click on each one to watch what I refer to below. Each section is about 10 seconds long.
Time Stamp 1: :36 – :44 Editing on Contrast: using sentence fragments to juxtapose ideas to make your case instantly.
Time Stamp 2: :56 – : 1:04 Reframing an Idea to reveal an opposite meaning in an otherwise ordinary scene
Time Stamp 3: 1:40 – 1:50 Defining your Terms to use images to define your own terms
Time Stamp 4: 2:44 – 2:51 Where the speaker makes his first appearance in order to speak in the first person.
Time Stamp 5: 3:24 – 3:31 Editing on motion to create an aesthetically appealing moment in order to drive home a meaning.
There are many other examples of editing for different effects; music, emphasis, maintaining interest among them. Finding 11 elements per 60 seconds meant a lot of research, so you probably won’t want to do this very often, but for me it was an unexpected labor of love.
If you like this sort of behind the scenes look at the season, please let me know in the comments. And if you have any questions, don’t hesitate to ask!