In video, it all becomes very real when it’s time to sell something. That’s when you need to understand how all the elements fit together.
Let’s look at this recent launch video and see if we can spot a few things that may help with your next sales video. (And they are all sales videos to some extent)
I call the ability to see this your ROVI, or Return on Video Investment.
This episode also has a built-in quiz to see if you can tell which camera was used to shoot which scene.
I hope you have fun with it!
Here’s the video that was deconstructed in the video above.
2 replies to "Deconstructing a Launch Video"
Helpful…challenging us to raise our results…yet simple… all in a few moments on screen. The Master at work again!
I think you’re videos are great Steven but somehow Ive managed to watch them out of sequence. I’m sure you’re all ready doing very well with visible authority but if you haven’t come across Jeff Walker before, check out his Product Launch Formula book, I think you’ll like it.
https://tobi.exchange/product/launch-an-internet-millionaires-secret-formula-to-sell-almost-anything-online-build-a-business-you-love-and-live-the-life-of-your-dreams/