Once in a while I’m reminded of just how powerful a simple video strategy can be.

For example, just two videos can grow a subscriber base by thousands and a customer base by an equally healthy number, and do so for years, giving those videos an extremely long half-life.

In our case those two videos took but a few hours to make, plus no ad costs, so ROI has been off the charts.

Now, those videos are a tad complex, so I don’t recommend that everyone do the same. That’s not practical.

Over this past year I’ve been developing a new kind of video that gets similar traction for clients in nearly every category of business. It’s exciting to me because while the quality is outstanding, the simplicity is beautiful.

Here’s a demonstration. 

    18 replies to "The Half Life of Video"

    • William Miller

      My main man, Steve! I and many, wonder if all our effort to move toward the becoming of an authentic and effective visual authority—in now less applicable—as we emerge from lockdown. Didn’t take a minute for me to know that time (again)to iron the green screen, that certainly isn’t so.

    • Steven Washer

      True, William. We had video before and will have it after, especially now that companies have discovered the cost savings in letting people work from home. And maybe, someday, flying commercial will be a pleasure again. Till then, there’s Baby Blue. 🙂

    • Rich Hurley

      Talk to me while you’re flying an airplane I’m going to watch it! This is a great lesson in less is more, and how to reel in your audience with compelling action – not just head shots.

      • Steven Washer

        Thanks, Rich! And if we had an autopilot, I could probably speak a little longer, but where’s the fun in that?

    • Sue Holdren

      Wow, Steve! I’ve enjoyed so many of your productions – even the ones that were technically beyond where I want to go. Your “How to Make Any Marketing Hack a Winner” was spot on, and I don’t know how many people I’ve shared last November’s Baby Blue video with!
      I’m a 1.5 person biz, partnered with a network marketing company that’s rooted in nature-based wellness. My main focus is building relationships and inviting people to take a look at what I do and the options I have to offer. The theme of “1-minute connections” has risen in several of my coaching/mentoring arenas.
      This sounds like it’s just what I’m looking for.
      I’ll be watching for your launch!

      • Steven Washer

        Fascinating; your one-minute connection idea. Oh, by the way, Baby Blue is blushing. 🙂

    • Martin Haworth

      Looking forward to next week’s video already! Loved the location!

      • Steven Washer

        Thank you Kindly!

    • Jay Creighton

      What a cool video! I like the location shots–the car, beside your plane, Baby Blue, and in the air! As you know, Steve, I’ve been working in front of a GREENSCREEN, as you’ve taught me. Now, I can see that I can EXPAND my repertoire and do some “location” shots.

      Thank you for this very helpful, and yet short, video. It’s good to remember that my videos don’t have to be 15–17 minutes long to capture attention. In fact, the shorter videos will probably grab more attention! Who needs to listen to a lawyer drone on and on for 15–17 minutes! Look forward to your LAUNCH next week.

      Thanks again, my very respected video coach! Jay

      • Steven Washer

        A pleasure, Jay. Onward!

    • Terry Loftus

      Great work as usual Steve. I look forward to watching next week.

    • Doug Brown

      Nice work Steve! But you’re so good with the green screen I’m not convinced that you were ever really in an airplane. Still, I watched all the way to the end to make sure you landed it!

      • Steven Washer

        I was in the airplane, Doug, but thank you for the compliment. 🙂

    • Zane Myers

      Steve…. Been watching for a while, but never responded, but this video is really an outstanding hook. Great job with engaging your audience (me).

      • Steven Washer

        Thank you, Zane!

    • Dr. John Fudens

      Contacted you years ago and got started by downloading and watching many of your videos. Also got a camera, green screens, mike, umbrellas and other equipment you recommended from Amazon but then I stopped. I moved office and personal a couple of times over the years but in all honesty that did not truly stop me from moving forward. I have hundreds of videos on using video to market, sales and more clients and patients and the over whelming task of going through videos and learning how to do all the mechanics of making videos, how and where to post them and more is too much for me. I am a doctor of holistic homoeopathic medicine treating all animals that fly, swim, crawl and walk plus babies, children and adults over 57 years. I am an expert and very good at what I do in treating disease and restoring health in life forms but tech issues leave me cold. I have given and still do in person many seminars, talks, meetings to teach people about what I do and would like to reach more. I am very comfortable before a few to hundreds of people in my lectures. So open to talking with you and seeing what advice you have. Doc

      • Steven Washer

        I do remember speaking with you a few years ago, John. I know your business is a mission as much as anything else.

    • Vickie wilder

      IK liked this video a lot the way you done it was very different and very cool. I wish I was as relaxed on video as you are beig like that is an asset I think.

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