Once in a while I’m reminded of just how powerful a simple video strategy can be.
For example, just two videos can grow a subscriber base by thousands and a customer base by an equally healthy number, and do so for years, giving those videos an extremely long half-life.
In our case those two videos took but a few hours to make, plus no ad costs, so ROI has been off the charts.
Now, those videos are a tad complex, so I don’t recommend that everyone do the same. That’s not practical.
Over this past year I’ve been developing a new kind of video that gets similar traction for clients in nearly every category of business. It’s exciting to me because while the quality is outstanding, the simplicity is beautiful.
Here’s a demonstration.