Sales is largely about motivation. So it’s kind of important to a business. And yet there are those business owners who swear they can’t sell, even if they’ve done their sales training. They say they don’t know how to motivate others.

Yet somehow they stay in business. So they must be doing something right. Maybe it’s something no self-respecting sales trainer would think is adequate.

But maybe they have some secret trait that enables them to attract just the right people. Maybe we all have this trait inside and it just needs to be developed.

Maybe it would be worth it to become aware of it. I can tell you it makes both sender and receiver feel great. And its effects are long-lasting.

What is this trait? Goodness, I thought you’d never ask… 🙂

    10 replies to "The Mysterious Magic of Motivation"

    • Peter

      Another brilliant one Steve. I never really thought about the difference between inspiring and persuading until this. Thanks.


      • Steven Washer

        Thank you, Pete. I think you would be especially good at this right out of the gate.


    • Peter Adrian Defty

      Thanks once again Steve! Everything you say is timely for where I am and where my mission/business is to bring about some much needed change in what being truly healthy is…..


      • Steven Washer

        Glad you stopped by, Peter. And of course, the timing was entirely intentional 🙂


    • Rev Bill McBride

      Nicely done and inspiring. Your infusion of background music was great. So, how do I meld in an ethical way, persuasion with inspiration? I just started a new pet video business where I offer to make various pet videos for folks to organize their hundreds/thousands of digital pet photos into a video and where I help folks who have lost a pet grieve and heal with a personalized pet video.


      • Steven Washer

        You can do either persuasion or you can do inspiration. But you probably can’t do “inspersuasion”. One pushes and the other pulls. And they cancel each other out. What you can do is present clearly. Add inspiration and you’re on your way.


    • Jeremy Latham

      Very uplifting Steve, in all respects. I guess that a lot of us feel a degree of ‘Imposter Syndrome’, and fear that we fall short in the charisma stakes. Mastering the technical detail helps to build confidence, and with time and thought, we can overcome the inner devil and shine a bit brighter. It’s hard though!


      • Steven Washer

        Ah, the inner devil. One of the main obstacles to getting by that rascal is replacing the stories of the inner devil with stories about the inner light, or awareness. The principle behind that is “whatever we give our energy to is what increases.”


    • Rashid Kotwal

      One of your best messages, Steve! I love the concept of persuasion “pushing” versus inspiration “pulling’. I thought on the continuum of persuasion to inspiration – is your intent and energy. Are you using energy to dare I say it, “coerce” (persuade at its most negative) or attract.


    • Steven Washer

      Yes, that’s it and in fact that’s how it works. Intent drives energy and the cycle continues…in the direction you chose.


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