All you hear from online marketers is to make a big, bold promise to get people’s attention.
That may have worked once upon a time with a less-experienced, more trusting public, but we don’t live in once upon a time anymore. It’s a cynical, suspicious, frightened world out there, and you don’t want to add to it. I know you don’t.
So what do you do with your marketing instead?
Think small.
10 replies to "How to Make a Sales Promise on Video"
Fantastic message!
Hello Steve
I only mention this because it’s your business. There seemed to be a bad low-end hum in the video. It was quite noticeable from my end. You may want to check it out
Sincerely
Paul
I did, but I don’t hear it. Maybe I’m goin’ deaf.
I can hear it too Steve. It’s subtle, but definitely there under the audio particularly at the start. Disappears for the Visible Authority logo sting.
JP
Steven,
I may be late to the party, or deaf, but I couldn’t hear a hum.
Mike
I still feel badly though, hurting the ears of the young’uns and all. Glad you got out alive!
Didn’t hear a buz, but I’m going to get one now… ha
FYI – I don’t know how to hum, so sticking with a buz.
Curious George
Thanks! I may join you…
I cannot hear the buzz…but there are lots of things these days I cannot or do not want to hear! This excellent prompt toward consistent positive, deeply felt actions as the real sales promise is easy for me to hear…and appreciate!
Steve, thank you again for an informative and inspiring video. These help me more than you realize! Like you say I am building that trust and those who ‘get it’ about what I am doing do trust me but because I am making ‘extraordinary’ contrarian claim it’s a challenge because even the evidence causes a disconnect. Keep putting out this contact and feel free to reach out if you have any questions about your LC journey.