Nobody takes action unless they remember to take action at the right time. Nobody remembers more than 10% of what you say. Do you see a potential collision of ideas here?

Carmen Simon did and so she wrote the book Impossible to Ignore – Creating Memorable Content to Influence Decisions.

I like it because it’s chock full of ways to make yourself memorable without making yourself a pest or using manipulative tactics. It goes quite well with our brand of making videos.

This video is about one of the main ways you can make your content memorable.


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