Yes, we’re all snowflakes, as different from one another as can be.

Then we go into business and all that specialness disappears like dew in the hot sun.

And suddenly we go to the back of the line.

But you don’t have to jockey for position from there. Just cause everyone to turn around and look. But how do you do that in a way that is relevant and even compelling to your future clients?

More to the point, how do you amplify and then communicate it?

Here’s how.

Welcome to the 4th and final episode in our special series on how to become a Visible Authority.

I saved the best for last!

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    Discover your highest-leverage video type... the one you can make again and again... demonstrating uniqueness and authority over your client's problem.

    18 replies to "How to Amplify Your Uniqueness"

    • Glenda Bonin

      Thanks, Steve, for this inspiring, remarkable and helpful video series. I am and have been one of your biggest fans for quite a while, and you never disappoint. You share many important truths about marketing and conveying value to customers. If pressed to say which of your concepts has been most persuasive for me, I would say the remark you made in the third video of this series: “Show up. Don’t show off.” Thank you for all you do.

      • Steven

        Thank you, Glenda! That’s good to know. It’s a pretty zen concept for performers, yes?

    • Eddie Oxedine

      Thank you.

    • Marco

      Just want to say thank you Steven, your personality and authenticity is undoubtly one of your greatest gift. I love the way you come across on video and your teaching is simple and powerful. I have enjoyed your videos and I admire your dedication to the subject. <3

      • Steven

        Thank you for those kind words, Marco. Happy you find these helpful!

    • Peter Anthony Gales

      Another great one. Confronting me with:
      I don’t publish regularly.
      My topics are all over the place.

      Damn. I hate you Steven. Not.

      • Steven

        That’s OK, Peter. You know I love you! 🙂

    • Nancy

      Steve, I’ve really enjoyed this series. And I’ve enjoyed that it has been a series. Hope you’ll keep doing that format. It makes learning easier, for me at least.

      As I was watching this video, I was appreciating the simplification and branding you’ve been doing. I like your basic pallet of colors and how that
      effects the visual of the entire page.

      Since the thumbnail pictures for other videos in the series carry the same color palette, the entire page is coherent and relaxing. The consistency of the colors conveys that the other videos belong in the series and invite viewing/reviewing.

      I also like the use of your plain shirt (your branded color, of course) as a background for the more personal words in a softer font that emerge from your heart area, rather from the space to one side of you.

      It all works well together and radiates an atmosphere of authority, yet one that is welcoming and low key. I like it!

      • Steven

        Thank you, Nancy. I do try to keep things of a piece these days. The reason, of course, is that consistency is important in lots of different ways. As one who tends to fly by the seat of his pants, I have to work harder at this. I’m especially glad it all kind of works together to help the learning!

    • Tammy Kabell

      I love this end cap to your 4-video series. I particularly like your message about being the “easiest choice to make” to work with, not always the best choice for everyone, but the easiest for those that resonate with your authentic message.

      What is the easiest way to work with you to build my (visible) video authority?

      • Steven Washer

        Hm. The easiest way? Sometimes just to tell me what you would like to have work 5X better 🙂

        • Suffolk Sifter


          I’d like to get Youtube subscribers x5 😉

          Suffolk Sifter – Detectorist

    • Richard Mowrey

      Posted a screenshot on the wall of your summary list to remind me daily to figure out how to get closer and closer to your…oh so effective approach to using “quiet” marketing principles in videos. Thank you again.

    • James Bond

      Thank you again Steve. You certainly are provocative in your presentations. I never finish washing your segments without being left with lots to contemplate. Wow, I am now more moved to analyze and assess what I’m doing with my business than I have ever been before. I have been trying for months to figure out how to draw more prospects to my services, and haven’t really made much headway. However, after watching your videos, I now feel as though I might actually be able to move forward with some very specific tools and a much needed more clearly defined direction. Thank you for the passion that you display and is so obvious in your presentations.

    • David @ FAR180

      Of all the instruction i have searched out for assistance in various aspects, your channel has become one of my favorites because i have put into practice some of your tips. so much so as this is the first time i have taken the time to even comment on anyone’s site. thanks again, best regards,

    • Simon Horner

      Thank you so much Steven. Your instruction is invaluable and very enjoyable.

    • Gregory Ricca

      You and your videos (content, presentation and post-production) are Absolutely First Class!!!

      Thank You so much! Your work is making my work better.

    • Gregory Bell

      I also wish to say thank you Steven for sharing your knowledge, experience and insights. You definitely demonstrate what you teach! I look forward to working towards these goals.

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