The gurus make it sound so simple, this business of creating fans and followers. Just do what they tell you to do. Or rather, and at the risk of sounding a bit cynical, buy their program.
But after 10 years in this online universe, I can tell you that the truth is a good deal more shaded than “buy my stuff”. It’s not only shaded. It’s shrouded in the fog of culture.
But that means you have as much access to the truth as anyone, because after all, it’s just as much your culture as anyone else’s.
I think video can help you show up in a way that creates followers. I also think this gives you a powerful advantage over mammoth corporations that hide inside the fog of culture to cheat their way to the top.
This dismal state of affairs is also your opportunity to outshine the corporates.
Anyway, it’s how we’ve been hacking away at this for ages. And it only seems to work better today than it did when we first started.
You just have to think it through first or your value proposition could end up in the graveyard of “What Could Have Been”.
Here’s how to have some fun while leapfrogging over the big dogs…