If you’ve become disillusioned with your marketing strategy and tools lately, you aren’t alone. I’ve been speaking with a growing number of experts who are plainly sick and tired of what they’re being taught about how to reach their prime customers.

All that forced scarcity, demand creation and ultra persuasion may have been the name of the game in 2005, but we live in a different world now. And that’s a bit of an understatement.

Here’s a fresh approach with only 3 ingredients. You can use about as much of each as you like and you won’t overbalance the recipe.

Well, actually, I may have to take that back. Wait till you see how Stevie turns it all into hash.

    13 replies to "Do We Have a New Video Economy?"

    • Miles Austin

      Love seeing Stevie back again. Love the message here.

      • Steven Washer

        He just seems to pop in whenever he thinks he can get me off-balance.
        One of these days…

    • David Joslin

      That was hilarious AND informative – Thanks, Steve!

      • Steven Washer

        Thanks, David!

    • Jeremy Latham

      We all need an alter ego Steve. I think I will continue to keep mine in a locked cupboard, with my assorted skeletons. Stevie on the other hand need more exposure. He’s a legend!

      • Steven Washer

        Yes, but I’m a little afraid he would want to give Benny Hill a run for his money 🙂

    • Jeffrey Miller

      Great video, our country and its businesses are in a full on identity crisis reacting to every whim, good or bad, the “news” feeds them.

      Marketing and growing a business or even deciding which business or product you are going to support as a consumer has been politicized.

      Fear is causing people and businesses to waiver on their core beliefs. Sad.

      Keep these amazing videos coming Steven!

      • Steven Washer

        One foot tremblingly in front of the other and we do get there. It may not seem like it at first, but it must happen.

    • JD Vercett

      Steve…when you go from the belt-up shot to a slightly closer shot, the background also gets tighter in the frame. You’re doing green screen so do you also have to change the background simultaneously to a tighter view? And is the “tighter” you just an enlargement of your single shot–there’s continuity in your position from wide to tight. Really enjoy your videos!

      • Steven Washer

        Yes and Yes. Wow. The simplest class there ever was! 🙂

    • Peter Defty

      Steve,
      This video and the comments brought a huge smile to my face….as we get ready to launch a product there is some of the “over at midnight” in there but that is out of my control but what is in my control is the videos and what you are saying here is re-enforcing in a big way. Thanks again for all you are doing and for being who you are (including Stevie!). You are leading by example as much as content.

      • Steven Washer

        And sometimes it IS over at midnight. Sometimes, especially with group programs, it’s even necessary. College courses have registration periods, after all! Good luck!

    • Tami Wendt

      Great info. I really resonated with your comment about video amplifying your global value, personality, and value proposition.

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