If you’ve become disillusioned with your marketing strategy and tools lately, you aren’t alone. I’ve been speaking with a growing number of experts who are plainly sick and tired of what they’re being taught about how to reach their prime customers.
All that forced scarcity, demand creation and ultra persuasion may have been the name of the game in 2005, but we live in a different world now. And that’s a bit of an understatement.
Here’s a fresh approach with only 3 ingredients. You can use about as much of each as you like and you won’t overbalance the recipe.
Well, actually, I may have to take that back. Wait till you see how Stevie turns it all into hash.