People love buying stuff.
We love the anticipation, the sense of discovery, and the hope of progress that goes along with it. Or maybe that’s just me..
But I don’t think so. After all, from the perfect kitchen knife to the fastest computer to that $5,000 per month mastermind, who buys with a grudge in their heart? Not a one.
So it’s worth giving a thought as to how exactly a sale like that happens. Or any other for that matter.
Do we NEED to persuade someone to do something they’re ready, able and want badly to do? Is that how it’s done?
Or does it even matter? After all, once any sales tactic has chalked up another victory, the aftertaste is quickly forgotten, right?
This is something you won’t learn in sales school.