You may be using video marketing in your business. But if your Big "Why" isn't big enough, you could be serving someone else's. Find out what the implications are for this and how to fix it.

Here we go: Part 3 of 3 on how to get great testimonials on camera. In this installment, we cover the following: The best questions to ask in a testimonial interview

Let's get right to it. In this installment, we cover a bunch of important issues: The exact words to use with camera-shy customers

Getting video testimonials is key to creating trust and credibility. But there's a structure and technique that make them 10 times as effective. This 3-part video series will show you how.

Today we're going to talk about the two most important concepts in creating online video success: Persona and ESPN. Don't worry if you've never heard of them. In a few

My friend Paul just emailed me about an experiment he's doing. He's writing this ebook on YouTube video marketing and he wants to see how many backlinks he can get. So

Many of us use video to market our businesses. But marketing with video can be a blunt tool or a surgical scalpel. Which would you prefer to use?

Many beginning video marketers use PowerPoint to try to spice up their graphics and get their points across. Unfortunately this only produces the same result you get using

Today we're taking on one of those pesky myths that hold us back from doing video marketing the way we'd like to. It's a pretty intimidating one as

Don't let lack of a "studio"hold you back from making your marketing videos. Consistency is too important. Here's how to solve that problem when you don't have the space.