“We owe it to each other to tell stories”
Neil Gaiman

We do things we like to do, of course, but we do things just as often because we feel we must. So should we tell stories whether we want to or not?

I guess it’s a moot point. Of COURSE we want to. So in this case doing something good for yourself can also mean doing something you’d love to get good at.

I can hardly think of a better way to do business. Because you CAN get good at this. 

And what is “this”? It’s a certain kind of very, very short story about your business that takes aim at the hopes and fears that live just under the surface of your market.

And what if you could also create these kinds stories very quickly? How often could you be out there? How prolific would you become? How well-known?

I guarantee you no one else in your industry is doing this. 


    10 replies to "A New (Old) Story Form For Business"

    • Mia Sherwood Landau

      Steven, I took actual, written notes, with a pen on paper! This was so incredible for me right now. A person must have a minimum viable level of consciousness and confidence to hear what you are saying, and certainly to put your suggestions into practice. “… a flashlight on a lonely road at night…” Wow, how I love that image you formed in my mind. That’s what I want to achieve, what you just did in my mind. THANK YOU!

    • Steven Washer

      Anyone who can formulate this: “minimum viable level of consciousness” can do that. 🙂

      • Mia Sherwood Landau

        Well, my expectation of “minimum” tends to expand as years go by! Being conscious of what’s really being said, meaning actually paying attention and caring enough to hear it, that has become more rare, as you said. Identifying a story that will be heard is the challenge, don’t’ you think?

        • Steven Washer

          I think it’s just being clear enough so that those who are ready will hear it. With this strategy there will always be another chance right around the corner.

    • Jeff Harrison

      Steven. Again you have hit it out of the parable park. Well done. Adding this ingredient to clients videos will make even a bigger impact. Thank you Maestro!

      • Steven Washer

        Those who know how to clothe a value proposition; people like you, Jeff; should do very well indeed with this!

    • Glenda Bonin

      Hi Steven,
      This segment about the power of story makes my heart sing. It is lovely to hear someone other than my storytelling colleagues speak of how powerful messages can easily and effectively be shared when dressed in a story.
      Best wishes,

      • Steven Washer

        It’s a nice blend. If you lead with your heart and let the story carry a finely honed message, I don’t see how this can be a miss.

    • Valrie Blair

      Do goosebumps count? If so, I resonate with your message. I think I’ll clean my closet while I practice my storytelling 🙂
      By becoming Proficient with storytelling my tongue will mould the words with ease and they will land on the ears of my listener like nourishing raindrops on an emerging spring seedling.

      • Steven Washer

        Goosebumps are always welcome. They’re the brain’s little helpers.

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