“We owe it to each other to tell stories”
We do things we like to do, of course, but we do things just as often because we feel we must. So should we tell stories whether we want to or not?
I guess it’s a moot point. Of COURSE we want to. So in this case doing something good for yourself can also mean doing something you’d love to get good at.
I can hardly think of a better way to do business. Because you CAN get good at this.
And what is “this”? It’s a certain kind of very, very short story about your business that takes aim at the hopes and fears that live just under the surface of your market.
And what if you could also create these kinds stories very quickly? How often could you be out there? How prolific would you become? How well-known?
I guarantee you no one else in your industry is doing this.