Inflation has finally hit the coaching, consulting and services market.

We used to see endless promotions for “How to Create a 6-Figure Coaching Business”. I haven’t seen one in more than a year.

Now it’s 7 figures. And there’s the problem. It’s the promise itself. It’s impossible to fulfill.

So if you want to sell something like it, or really much of anything online these days, you should learn the top 3 ways not to lose yourself in promise purgatory.

Note: On the end of this video there’s a neat little treat. However, you’ll enjoy it a LOT more if you watch the video first!

And…if imitation is the sincerest form of flattery, you’ll soon see how much I’m flattering one my heroes in this episode.

    4 replies to "3 Promises to Avoid in Your Marketing"

    • Jay Creighton

      Thank you, thank you, thank you for creating this video! And, thank you for your tribute to Bob Newhart. Sometimes, just a few words is all that’s needed to convey a powerful message. I appreciate your comment during the video that if, while working on a script for a video or copy for a landing page, nervousness and tightness creep into the mind, then take a break, have a breath of fresh air, and start again. This time, let your true self come out. And, you did so in this video in a very elegant manner: “Stop it!!”

      • Steven Washer

        Very kind, Jay. Do you remember the Joni Mitchell song “Richard”?
        It explores the damage of pretty lies. They are so seductive.

        • Jay Creighton

          Oh, yes, “The Last Time I Saw Richard,” (Album: Blue (1971)) by Joni Mitchell. What a relevant song. “You like roses and kisses and pretty men to tell you all those pretty lies…when you gonna realize they’re only pretty lies…just pretty lies…” Why do we humans fall for the “pretty lies” we hear from these “marketing” professionals when we know, in our hearts, they are just…lies? Yet, we keep on listening, and dreaming. Rather than doing. Thanks agains Steve.

          • Steven Washer

            Or they do the thing, it doesn’t work and now they have that whole “I suck” energy to deal with.

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