This is the story of Jim Pollock. He has taken responsibility for how his insurance company is seen in his world. What you'll learn is how this can be a far more doable and rewarding journey than he expected.

Once you start the video, you'll see clickable markers on the timeline for the following highlights...

2:35 - The challenges in transitioning from personal to business video

5:09 - The challenges to being on camera in representing your business

6:33 - Lessons that turbocharged Jim's learning

7:25 - How he embraced video technology and the rewards that came from it

10:34 - Jim's personal shooting setups

14:10 - Lessons learned about being on camera

15:51 - How the perception of Jim's authority has changed inside and outside the company

19:05 - How Jim's videos have impacted sales 

19:48 - The impact Jim's visible authority has had on company growth

21:13 - Jim's tips for making faster progress in becoming a visible authority

This is a story about transformation. It's not a crazy, earth-shattering thing where someone goes from ruin to riches in 5 minutes. That's not how the world works, in my experience, at least. 

In fact, no one wakes up one day and decides to become a visible authority. We're too busy trying to find our socks.

What does happen, though, is that one day, in a moment of reflection from within the maelstrom, we eventually ask ourselves, as Jim did...

"If not me, then who?" 

And now we have a dilemma. How are we going to make that happen? We can't just snap our fingers, put a few hacks in place and move on. We need to make a change somehow. 

But how?

First we decide. And in the decision itself, there is a surprising amount of power. Given the right set of conditions, described below, there is even a lovely inevitability to the whole thing, as long as someone brings a natural desire to learn and puts one foot in front of the other on this journey from obscurity to authority.

And, yes, oh yes, there is the "yuck factor". That's where you inevitably run up against an unmovable wall where ignorance meets lack of skill. You can beat on that wall all you like. It's just going to laugh at you. That's the part we don't like to talk about out loud.

The Usual Route to Solving the Unsolvable and Why it Doesn't Work

Trying to solve this problem you might turn to YouTube for answers. That's like randomly searching through an encyclopedia to pin down your genealogy. The answers you find are hopelessly irrelevant for the most part because those videos have a very narrow scope, as they should, or they wouldn't work as videos in the first place. They might answer a sliver of your question, but without your world as context, you won't really know what to do with the information. In other words, you can't possibly know what to do next.

The Problem With Bypassing the Problem

Maybe you resist the problem. You look for alternate solutions to get you to the same result. But you learn that visible authority without video is like marriage without love. It's a shallow empty thing that in business creates a shallow pool of clients and customers. This is fine if you're selling organic treats or t-shirts with political slogans.

But it's hell on the soul. And in today's fractious climate, it could limit your growth prospects.

Like it or not, trust capital is best built on the wide shoulders of video.

The Solution to the Unsolvable Problem

What if you were to embrace the problem instead? What if you could click a button and ask "why" to someone who knows you? Or ask it out loud to that someone who's been through the wall already? What would come of that?

What if you could snap your fingers and turn all your dreams into goals with milestones and markers guiding you every step of the way? What might you be able to accomplish with that kind of a resource? What if you always knew what your next step should be?

Jim's story is about how that happened. It's also about the steady building of trust, expertise, more trust, more expertise, and, well, you get the drift. 

That's why I call it inevitable...if you allow it.

It's something that happens in Inner Circle, as it did for Jim.