To win, let a thousand lies flourish. But then what? Ah, there's the rub. You can try this...  

Merlin wasn't just a magician. He was also a master marketer...and strategist. Everything he did flew under the radar, yet always hit his target with perfect precision. It's just

Do the wins sometimes feel too small while the losses feel overly big?Then this week's Tao video is for you. Of all the Tao videos so far, this is

What's at stake when someone's on the phone seeking your help, but you'd like to get them into a program? This is the moment of truth. And there is

There are so many kinds of objections. Some about you, some about your service, some about their past experience. But should that affect you? How do you deal with

There are "power words" and there are words that grow out of powerful ideas. Of the two kinds, only one of them endures. When we understand that, we understand

Have you ever wondered what critical points you should be covering in your marketing? What to include? What to leave out? The answer is to be clear on neediness

Most will find this a touchy subject. Some may think me mad. What I'm going to say goes against everything we're taught to believe about business, but kind

There's a curious aspect of the Tao of Success where in order to build your case you must let a false case grow first. That's what today's video

I think we under-appreciate the object of desire many service-oriented businesses use to get attention. It can do much more. It can RADICALLY transform your relationship with all your