In sales, so much happens below the surface that language almost gets in the way. Here's how to use a very simple turn of phrase to spring-load curiosity

"You got to know 'em better than they know themselves." That's the song I've always heard from the marketing guru choir. This is one of those ideas that sounds

YouTube is encouraging video creators to raise the bar. And if YouTube, the land of cats playing the piano, is saying this, should we listen? And if so, how

Most marketing tactics are just that. Tactics. Neither good nor bad. It's all in the way you use them. Here's one that could do anyone who wishes to

If you build it, they will come...as long as they know why what you've built is what they want. Marketing isn't easy, mostly because we make it hard. We

The highest ROI comes from giving away things of value, but if all you do is try and sell, it's hard to see. There are plenty of people

Persuasion is one of the strongest forces in the universe. So we bend it to our will, use it for selfish gain, then congratulate ourselves…and think we know

Usually the mistakes we make are glaring and obvious to us because of the results we get. But sometimes the results are ALL out of proportion to the

Finding your own special brand of on-camera confidence is a critical box to check on your to-do list, because confidence is only the beginning of a virtuous spiral

The manufacturers do a great job of making this sound easy, but for many, this is anything but easy. This video will be the first in a series