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Editing The Series
The Perpetual Launch Machine
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How Your Customer Sees Value
How does your customer perceive value? That's key to explaining it in a way that makes sense to her. Here's the low-down on how various types of people see things so differently.
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Module 5 Menu
The Perpetual Launch Machine
The Launch Overview
The 9 Critical Launch Factors
Segmenting
Changing Pace
The Importance of Tone
How to Use Scarcity
How to Create Urgency
How Your Customer Sees Value
The Invisible Power of Attitude
The Sideways Sales Letter
The All Roads Lead to Rome Launch
How to Design Your Landing Pages
How to Design Your Launch Page
Content Delivery Sequence
YouTube and Your Launch
How to Maximize Your Results From Here
Full Course Menu
VLC Module 1 - The Big Picture
VLC Module 2 - Writing The Series
VLC Module 3 - Producing Your Videos
VLC Module 4 - Editing The Series
VLC Bonus Module - On Teleprompters
