The One Minute Authority is about a few things. It's about getting off the hamster wheel of tactics, finding the big you inside, getting good enough to be simple in the expression of what you do, and understanding how to use video to amplify your uniqueness.

One of the things that ties all of these together is deciding on what 3 or 4 things you're going to talk about in all of your videos.

I just told you my 4 ideas.

So if this isn't something you've thought about very much, now would be a good time to start writing down your thoughts.

Something interesting for a rainy Sunday afternoon...