From the Creator of The Video Selling Machine, Steven Washer
“I'm not trying to sell. I'm trying to get to the truth".
“I stumble or soften my voice—I’m afraid of sounding pushy.”
“I change how I talk—I get too hyped or too vague.”
“I usually skip it or just drop a link at the end.”
Holding up my iPhone and talking off the cuff, no mic or extra lights
Sitting behind a microphone like Joe Rogan
Going on location alone with tools I can fit in my front seat
Working with a full crew to make a movie
“I know exactly what gear to use and how to set it up.”
“I have the basics down, but it doesn’t always look or sound right.”
“I feel tension every time—lighting, audio, even pressing record.”
“I avoid it or get frustrated. Something always seems to go wrong.”
“My voice, my values, and what makes me different.”
“What I think I’m supposed to say to sound credible.”
“A mix of me and borrowed ideas—I’m still figuring it out.”
“Nothing memorable—I’ve never really felt ‘myself’ on camera.”
that educate my audience
that inspire my audience
that polarize my audience
that sell to my audience
“Focused, generous and in the flow.”
“A little flat—I could bring more energy, but I’m not sure how.”
“Tense or stiff—often in my head the whole time.”
“Nothing like how I am in real life.”
“I have a structure that works—I know how to keep it tight and clear.”
“I often wing it and end up rambling a bit.”
“I overthink and write too much, then struggle to say it naturally.”
“I freeze. Writing for video feels totally different than writing anything else.”
I don't enjoy writing. I do like explaining big ideas.
I can't cut out the good stuff.
I tend to ramble which hurts my clarity.
I have a pile of unfinished scripts & ideas.
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