Our flagship program - Re-opening in 2025 for a brief time
Skills, Answers, Solutions and Continuing Support in the Fastest-Moving Area of Online Communication
My usual work is one-on-one with business owners to help them create a video-based attraction system. We start where they need to, usually with the technical, touching on their on-camera presence, script-writing, editing, marketing and more.
This is a $3,000 per month engagement, during which we meet weekly to review our progress. I also create certain elements of their platform, like a personal green screen process, animations, scripts or ads going to various social media sites. Sometimes I edit their videos and often create personal video tutorials for them.
With over 25,000 people in my world, I can personally serve only the smallest fraction of them. That they stay with the process for years at time is testament to the fact that this makes a substantial difference in their bottom line results.
However, there is another way for the right kind of person to get similar results.
I created Inner Circle for people who want the same results and are willing to do much of the leg work themselves.
For this I offer a 95% discount over my private partnerships.
The rest of this page is to help you learn whether or not this could work for you.
Here's the first thing I hope we will come to agree on...
It all begins here. Know how to write a script that gets attention and stimulates interest and you have a chance to connect.
Being on camera can make or break connection. And there is simply no better way to talk to human beings from a distance.
Tech used simply and effectively ends the perception of you as an amateur in what you do as an expert.
Keep the path clear for videos that do the selling for you and eliminate 90% of the time you waste on initial Zoom calls.
Leadership begins with you. And everything you create begins with conquering your fears.
Being willing to talk on camera and be seen is key. But not the brazen way most do it. Brute force is not the same as quiet confidence. They have very different effects on an audience.
Bottom line, master your fears and you become a leader, even if it isn't an "official" one.
Others will be attracted by your lack of neediness, because in marketing that is the one trait everyone craves.
Here, you'll find ways to make that clear to your audience.
They are quite the diverse bunch! They tend to be those for whom the online image is important, which has brought people like surgeons, investment bankers, attorneys and C-level executives, with a good proportion of solo entrepreneurs in fields as varied as natural medicine, publishing, financial education, engineering, and even video production.
They also tend to be working at the top of their game, but have a desire to share their expertise and build value with a wider audience.
Many are coming off a storied career and looking for a significant second act.
Many want to learn an alternative to marketing tactics they don't like, or have grown past the need to do themselves.
They would probably not stay for years at a time unless they found the work personally valuable and financially rewarding.
Still, not everyone can get in. And here's why...
Inner Circle is a small group Mastermind and Classroom. It meets live bi-weekly, with never more than a dozen souls in attendance.
Everyone is heard. Everyone gets their questions answered and their problems tackled with expert advice and from those who have "been there, done that".
Even those who are not "joiners" (like me, frankly) love Inner Circle because they can relax knowing there's nothing wrong with them just because, for example, they don't want to market like a predator.
A Live Inner Circle Session
Even with our marvelous structure, I can support a very limited number of people. This is just not something that scales easily. It’s more important for me to be there in the moment with our members than anything else.
We need to get to know each other. I need to understand what’s important to you, and you need the time to get that across in a nuanced way. Because of this I can only make space for so many people at at time.
Also, each member comes to know, like and understand their fellow members. This multiplies the effectiveness of the group, as Inner Circle seems to attract some pretty fine human beings.
If the group thing doesn't resonate with you, I get it. I'm not much of a joiner myself. But we all have a natural home; a place where we feel supported and growth comes easier. That doesn't end just because our hair starts turning a lighter color.
Registrations for video courses since 2019
Years some members have remained part of Inner Circle
Videos published because of
Inner Circle
Much of the time in this work, the kinds of questions that need to be answered or problems that need to be solved are best done live or in the Greenroom.
Occasionally someone needs a deeper dive into certain areas that need to be bolstered or refreshed. For that we have a master course designed to bring balance to a person's video marketing skills.
See if this makes sense to you...
Being on camera is about more than standing and smiling like a sequined letter-turner.
Being able to reach others with a clear and valuable message ON VIDEO is one of the first things that needs to be taught. Otherwise huge amounts of time are wasted.
When you own this skill, your confidence justifiably increases by leaps and bounds.
Then follow the directions for choosing an approach, writing scripts, shooting, editing and launching, and you'll have the tools to create your online universe.
Whatever technology our members wish to use, they can learn about it here. Not to mention the lighting and audio equipment that support their vision.
Plus a deep dive into editing.
This course saves them hundreds of hours and more than one bottle of aspirin. 🙂
Anytime they have a question, members can ask it and get an answer 24/7. It just takes a quick trip to the Greenroom, our private forum.
It's not a Facebook group. It's actually private, secure and all the content is indexed and easy to find.
And Steve is usually the first to respond.
We've been giving answers to very specific questions for almost 10 years. And all 450+ of them are here in the vault.
Each live session is hosted with a chat log. And transcripts are now included.
This kind of access completes the circle of 24/7 responsiveness.
What would you most like to accomplish this year?
I receive direction from Steve not only on improving my videos but also (and this is BIG) support and direction to improve my business.
It's personal and geared to me. As a result, I can apply what I'm learning.
Carol Anne Chapman
Author - When We Were Gods
Since I started Steve’s program I’ve produced 156, 3 to 5 minute videos, many of which have had thousands of views on LinkedIn (our primary market).
I now have a production line which produces a video a week. The videos attract prospects into our orbit.
If you want to move into creating videos for your business and feel stuck, I really recommend you reach out to Steve and get his help. He is very patient and generous with his knowledge and time.
Trust me, you won’t look back.
Rashid Kotwal
Revealed Resources
Mastering video is essential when you are trying to build relationships across the web.
And Steve at Visible Authority is an expert at teaching you what to do - and encouraging you to do it.
It's made a tremendous difference for me.
Vernon Riley
Smart Marketing Reports
The Visible Authority is a uniquely interesting source of video application information creatively blended with actionable business and marketing ideas.
Steve's professional approach has provided an important boost to our business planning and has prompted meaningful adjustments to our development programs.
The Visible Authority keeps delivering an unequaled series of business and insightful personal interconnections that we truly value.
Richard Mowrey
The Merger Mentor
I believe that when you do things out of who you really are, the results speak for themselves.
When I started Inner Circle in 2012, I had no idea what would happen. I just knew that many of the things I was being taught about marketing weren't working for me. I might be competitive on the softball field, but I had very little interest in bending arms and chasing people all over creation.
I suspected a few other people might also feel that way.
What never occurred to me is that we would still be here long after those who had started video coaching sites at the same time were a footnote in internet history. It also never occurred to me that many of our earliest members would still be with us today.
In an industry that brags about "retention" in terms of weeks, that says something about how we do what we do. I have never given a thought to retention. That's not what this is about.
I guess it's just a different way of looking at the world. I can talk about pieces of it in my videos, but when we have the time in Inner Circle, working with someone on a problem, things get much clearer about what makes for a happier, more prosperous life and business, and the role video can play in that for the right person.
So whatever you decide, that's my wish for you; a happier more prosperous life and business. There's so much left to learn, isn't there?
Thanks for visiting.
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