What Kind of Video Producer Are You?

From the Creator of The Video Selling Machine, Steven Washer

NEW INSIGHT INTO WHAT MAKES UP YOUR VIDEO DNA

What Kind of Video
Creator Am I?

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What Kind of Video Creator Am I?

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The purpose of this short assessment is to help you determine how you can use video to your best advantage.

Today getting a video done is not a big thing, but getting a video that is effective and tustworthy is as challenging as it has ever been. Still, using video in your business can help move you forward to the success you seek.

Most all of the struggle and confusion come from not properly understanding how you are wired to get results.

By answering the questions below, we will quickly determine how best you should approach this journey to make it enjoyable and profitable.

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Who would you be at the party?

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The one who makes sure he or she talks to everyone.

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The one who make sure the hostess has everything she needs all night long.

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The reluctant “plus-one” who stands in the corner nursing a Harvey Wallbanger.

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The one who corners one person and talks to them all night.

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Have you ever made a video for your business?

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No. There are too many moving parts for me to get my arms around it.

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Yes. I made it myself, but it was terrible, so I hired someone the next time.

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Yes. I made it myself and though it wasn’t perfect, I really enjoyed doing it.

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No. I wouldn’t want to get it wrong right out of the gate.

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How do you feel about marketing yourself?

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That’s how business works, so I don’t feel any particular way about it.

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I love looking for ways to optimize the marketing numbers in my business.

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I see me and my business holistically. Both need to be marketed well; kind of a necessary evil.

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I’m often anxious about telling the truth in a way that won’t raise suspicion.

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How would you describe your relationship with technology?

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I might be the nerd in the family. Everyone seems to come to me with their computer problems.

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I use my iphone to make videos once in a while.

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The buttons on the microwave are beyond my comprehension. I buy for simplicity.

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I’m very good at choosing just the right piece of tech for what I want to do. I keep up with new developments so I ddon't get left behind.

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How consistent are you at sticking to a long-term strategy?

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Love it. It makes my whole life easier.

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Math is my friend. I just do what the numbers tell me, long-term or short term.

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I struggle a bit sometimes wondering if I’ve made the right choice.

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I have to constantly force myself to do the thing when it’s time to do the thing.

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How do you feel about seeing yourself on camera?

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I quite ambivilent about it, so I look for the payoff to be reflected in the numbers.

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I secretly like almost everything about it.

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If I’ve nailed my script, I’ll make myself presentable.

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I avoid it, but also put up with it for the sake of my business.

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How comfortable are you with writing?

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It's not easy. In fact, I don't write so much as re-write.

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I write the marketing emails for my company. Does that count?

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I can write a company policy, but writing to inspire others is not my forte.

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I’ve done so much blog writing by now, I guess I'm OK with it.

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How do you proceed to learn something new that you want to get really good at?

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I try to find someone better suited to learn it than me.

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I immerse myself in the training and try to do it all at once.

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I set aside a certain amount of time on a daily basis until I reach my mastery goal.

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I have all good intentions, but tend to lose the thread over time.

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Congratulations! You Are The Producer.

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Congratulations! You have the best job in show business. You are in charge of everything and responsible for none of it. In other words, you paid for all this!

Seriously though, you have little interest in learning the ground level skills required to dream up amazing content, shoot and edit it, but you do want to have a hand in what happens to it next.

For you, video marketing strategy is key to building a video strategy. And of course this explains your interest in the ROI of doing video.

The best way for you to get started would be to develop a strategy for having your videos written, then deployed in the right places with the right calls to action to the right places. Then you should interview video production companies. Check out how they are marketing themselves, and if you’re a fit, go for it. This is a very personal business, and you’ll have to get along really well for your videos to be successful.

That's why I created this. It's to help someone forever shift the way a market sees a business that can use video. In brief, how they can transform themselves from invisible expert to trusted authority.

Just click below for a new immersive sort of self-assessment.

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Congratulations! You Are The Director.

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As a died-in-the wool techie, you’ve never met a technical challenge you couldn’t conquer. You have a genuine interest in learning all you can about how to make your handling of sight and sound second to none.

Your biggest problem may be that you don’t know when to stop. You need to incorporate the old producer’s adage “Videos are never really finished. They’re just abandoned.” That may sound harsh, but it’s actually quite true.

Up to a point there are benefits to your audience in terms of how comfortable you make it for them to watch. But you can cross a line where the only person who sees the difference in that one spot where there are a few too many red pixels…is you.

Focus your attention on creating systems for making video, so that each time it only takes the amount of time it takes to read the script. That’s a goal worthy of your skill!

That's why I created this. It's to help someone forever shift the way a market sees a business that can use video. In brief, how they can transform themselves from invisible expert to trusted authority.

Just click below for a new immersive sort of self-assessment.

Take Me to the
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Congratulations! You Are

The Writer/Performer

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It’s not easy being on display all the time unless you love what you do. And you do. So being on camera is just part of the gig for you.

Looking your best is a concern, but it doesn’t hold a candle to your mad attention to detail in your scripts. It’s got to be clear, compelling and strike the right tone with your tribe. Otherwise it’s not worth your time.

You might even shoot a script, then see it in editing, throw the whole thing out and start over fresh. That’s the kind of ferocious obligation you feel to your mission.

And if you were just writing articles, that would be enough. But as you’ve chosen video, you have a choice to make. Can you be satisfied with a simpler, yet clean level of production quality, or do you need to hire someone to shoot greenscreen for you?

See, it’s not that you can’t do it yourself. You’re plenty smart enough. It’s just that you don’t naturally think that way. But your score indicates you could if you really wanted to. Were I you and budget-challenged, I would spend some time developing a simple system for shooting and editing that didn’t tax me each time I went to make a video.

That way you could focus more of your attention on the message, and each shoot will only consume the amount of time it takes to read the script.

You might also spend some time on building an authority-based distribution system for your completed videos, so they go in the right place and get in front of the right people, with the right calls to action.

Those are goals worthy of your skills.

That's why I created this.

It's to help someone forever shift the way a market sees a business that can use video. In brief, how they can transform themselves from invisible expert to trusted authority.

Just click below for a new immersive sort of self-assessment.

Take Me to the
Virtual Consultation

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Congratulations! You Are The Auteur.

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The only question here is why haven’t you done this before now. Among all the people who have an interest in using video to move their businesses forward, you have all the skills in the right measure to make this very successful, all by yourself. But that doesn’t mean you have to.

One of the problems of being an auteur is that you have a singular vision which may make it hard to find others who can help you in the various functions of making video.

The hardest will be the writing. Everyone’s style will feel too this or that; too boring or too cutesy; too dry or too conceptual. You probably should remain in the writing role and maybe find others who can shoot and edit, unless those are really fun for you and you’re really good and fast at it.

Where you may really need help is in the strategy piece. This is the only part where you have less of a feel for what needs to be done.

That's why I created this.

Take Me to the
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